About us

Partner to the Print, Packaging, Point-of-Sale and Sign & Display sectors.

We are the UK’s leading trade only supplier of fibre based materials, print and conversion services to the packaging and POS sectors. Centrally located in Stone, Staffordshire, we have large format digital and screen printers, laminating and die cutting capabilities. Our team of experts is on hand to offer help and advice to ensure your packaging or POS requirements are met.

SWANLINE GROUP Mission

To use the group’s resources and vertically integrated model to the advantage of our trade customers across all aspects from sustainability to design to delivery, with exceptional customer service. Using our expertise, we facilitate value added opportunities for our partners.

SWANLINE GROUP Vision

To push the boundaries of what is possible in sustainable packaging and POS, making it accessible to the industry. We aim to be the answer to any packaging or POS question.

Health & Safety

Health & Safety

At the forefront of everything we do is the health and safety of our employees and visitors. We have stringent working procedures that we continually review and update, ensuring our practices adhere to the latest policies.
Integrity

Integrity

We operate with integrity and respect for each other, our customers and suppliers.
Customer-centric

Customer-centric

We put our customers at the centre of everything we do. We adapt and develop our business to enhance the product portfolio our customers can offer their clients.
Collaborative

Collaborative

We develop strategic partnerships with our suppliers and customers to create commercial value and benefit for both parties.
Forward thinking

Forward thinking

We are committed to investing in specialist areas, to continue to push the boundaries of what is possible and innovate in our chosen sectors so that our customers don’t have to.
Fun

Fun

We believe in a work hard, play hard culture.

Board of Directors

Our Board of Directors has a wealth of experience in the corrugated packaging and POS sectors and leverage this knowledge and expertise to drive forward Swanline Group.

Nick Kirby

Chief Executive

Richard Towers

Managing Director, Swanline Print

Simon Kirby

Technical Director

Joanne Offord

Marketing Director

Bob McLellan

Non-Executive Director

Nick Kirby

Chief Executive

Nick is a highly experienced director having held senior roles at Kirby Cartons PLC, Rexam PLC and SCA Packaging. Chief Executive of Swanline Group, Nick is highly active in the print sector working with a number of industry associations including CPI, FESPA UK and SPA.  Nick is one of the founding partners of Corrboard UK.

Richard Towers

Managing Director, Swanline Print

Formerly of Pricewaterhouse Coopers, Richard manages the day-to-day operations at Swanline Print and has a supervisory accountancy role across the group and other business interests.  Highly expert in financial strategy, Richard leads the business and its teams to success.

Simon Kirby

Technical Director

Simon has significant experience and expertise in production and manufacturing and works with both the operations and sales teams at Swanline Print to deliver performance excellence and drive the expansion of Swanline’s customer base. Simon has a wealth of experience in the procurement of new equipment which supports the business strategy.

Joanne Offord

Marketing Director

Joanne has a dual position, expertly leading the marketing of the group as well as being Managing Director of Boxmart Ltd., a Swanline sister company, producing bespoke and stock gift boxes for a wide range of market sectors. With extensive experience in packaging and POS, Joanne supports Swanline with market insight, communications strategy and marketing expertise, keeping the company at the forefront of innovation and trends for its customers.

Bob McLellan

Non-Executive Director

Bob is the former CEO of DS Smith Packaging. Voted CEO of the year by the packaging industry in 2007, Bob holds a Masters Degree in Human Resources and has held several high-profile positions including the FEFCO Presidency and Chair of the Corrugated Council in the UK, amongst others.